Introduction In today’s rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has traditionally been a core strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how companies gather, analy

Opening Remarks In modern fast-paced business world, maintaining an edge of the rivals is crucial. Market research has traditionally been a key approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how businesses collect, process, and act upon data about th

Overview Social media marketing is evolving dramatically in recent years, shaped by shifts in innovation, user behavior, and business needs. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention of organizations a